Buy 2, Save 22% on Selected Styles* | Shop Now Buy 2, Save 22% on Selected Styles* | Shop Now
AUD
NZD
0
View bag

Your bag

Your bag is empty.

Subtotal:
Checkout

Social Media Manager

The art of coastal living.
Born in Australia. Belonging everywhere.

ABOUT US

KIVARI is an accessible designer brand with deep coastal roots, founded in Sydney in 2014. Every piece is designed by our team in Australia and crafted with sustainability in mind. With signature design handwriting, quality craft and considered details, we inspire women to feel confident and authentically themselves. Community comes first, quality always. It’s how we design, and it’s how we work - a warm environment where creativity thrives as we grow across the globe.

ABOUT YOU

You’re social first in everything you do, with deep expertise across Instagram and TikTok, the trends, sounds, formats, algorithms and culture. You have a clear understanding of what makes each platform tick. You’re numbers-savvy and love the stats. You live inside the analytics, tracking key metrics across reach, engagement and conversion to analyse what the data is telling you to maximise opportunities in real time.

You’re growth focused and commercially minded. You understand that great social content is both creative and commercial, and you have a track record of growing audiences, building engaged communities and driving results for a fashion brand. You’re hands on and confident owning content end to end, from strategy and concept to shoot, edit, publish and optimise, while keeping a bigger-picture view of where the channels are heading and the opportunities for KIVARI.

You’ve managed or mentored creatives before and know how to set clear direction, give honest feedback and get the best out of a passionate team, including partnering with creative whose brand-led, elevated content direction you’ll balance with a sharp focus on performance.

WHAT YOU’LL OWN

  • Social strategy - lead the organic strategy and day-to-day execution of KIVARI’s social presence, with a key focus on Instagram and Tiktok.

  • Team Leadership - lead, coach and develop the social team setting clear direction, priorities and standards

  • Global Audience growth - set and deliver growth goals across followers, reach and engagement to contribute to measurable traffic and conversion targets, using a test and learn approach to continually improve results.

  • Performance and analytics - track, analyse and report on channel and content performance, turning data into clear insights and actions that shape how we grow across reach, engagement, traffic, conversion and new customer acquisition

  • Paid Amplification - partner with Performance Marketing to identify high-performing organic content to amplify through paid, and feed best performing formats into content planning

  • Social-first content - concept content ideas through to shooting, editing, publishing and optimisation, creating short form content that feels relevant, current and unmistakably KIVARI.

  • Brand voice and standards - uphold KIVARI’s tone of voice and brand guidelines across social, and set clear content standards and approval processes for the team.

  • Trend spotting - stay ahead of emerging sounds, formats, creators and platform behaviors, and move quickly to make them relevant for KIVARI.

  • Content repurposing - uncover new opportunities within campaign shoots, founder content, UGC and existing brand assets and turn them into high performing social first content.

  • Planning and publishing - own the social content calendar and ensure content is planned, scheduled and published consistently.

  • Social commerce - drive KIVARI’s evolving social commerce activity as we progress into TikTok Shop and emerging platform opportunities.

  • Creators and community - build relationships with creators and our audience, and help strengthen the community around KIVARI working in collaboration with the Marketing Manager

  • Collaboration - work closely with Brand Marketing, Creative, PR, Paid Marketing and Ecommerce to bring campaigns, launches, shoots, events and key brand moments to life across social.

WHAT YOU’LL BRING

  • Proven experience growing Instagram and TikTok channels, ideally within fashion or beauty.

  • 4+ years’ experience in social media or content, with demonstrated results in audience growth and engagement.

  • Strong analytical skills and confidence using social analytics tools to measure performance, report results and inform decisions.

  • Experience leading a social media and content team with the ability to set clear direction and deliver constructive feedback

  • A deep understanding of Instagram & TikTok culture, trends, sounds, creators and formats.

  • Experience taking content from idea through to shoot, edit, publish and optimisation.

  • Confidence using editing tools such as CapCut, Premiere Pro or similar.

  • Experience with TikTok Shop or social commerce is highly regarded.

  • A strong visual eye and natural appreciation for fashion, styling and brand storytelling.

  • A growth mindset, commercial thinking and genuine curiosity about what makes content perform.

  • Strong organisation and the ability to balance planned activity with fast-moving social opportunities.

  • Experience growing audiences across international markets, ideally in the US

  • Flexibility to travel domestically, and occasionally internationally, for shoots, events and activations where required.

WHAT WE OFFER

  • A creative, collaborative environment - a close-knit team in our new Rosebery office, direct access to the people making decisions, and the space to bring ideas forward and see them happen.

  • Real growth - as KIVARI expands worldwide, we’re committed to helping you develop your skills and your career.

  • Real support - a paid day off for your birthday, a monthly team lunch on us, and 24/7 confidential support through our EAP.

  • Purpose - we design with intention, make with sustainability in mind, and stay close to the community and the coastline that shaped us.

  • Competitive package - salary plus a generous team member discount and a quarterly uniform allowance.

OUR VALUES

Community First · Quality Always · Believe in What’s Possible · Always Evolving

To apply, please send your resume and portfolio (or links to your best content) to careers@kivari.com.au.

We’re not engaging recruitment agencies for this role and will only consider direct applicants. While we read every application, due to volume only shortlisted candidates will be contacted.

This role is based in our Head Office in Rosebery, Sydney NSW.

KIVARI is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment for all. All applications are treated in the strictest confidence.