Paid Media Specialist
About Us: KIVARI is a Sydney-based fashion brand founded in 2014, known for the ultimate trifecta of style, strength and confidence. All of our products are designed by our talented team in Australia, crafted with sustainability in mind and materials sourced from across the world. Our timeless designs are inspired by a passion for travel and a deep connection to the ocean.
For us, community comes first, we are committed to quality always and fostering a warm environment where creativity thrives and we provide the opportunity for you to evolve with us as our brand grows across the globe.
About the Role: We’re searching for a Paid Media Specialist who can marry performance analytics with creative impact. The role will be joining our expanding digital team, reporting to the Digital Marketing Manager. In this role, you’ll be responsible for planning and briefing campaigns, building and launching ads, and continually optimising performance to ensure maximum impact. You’ll execute paid media activity that increases brand awareness, drives traffic, and delivers measurable revenue growth across both digital platforms and retail stores.
About You: You’re as comfortable deep-diving into campaign data as you are curating scroll-stopping creative. You use data & insights to guide aesthetic decisions and ensure every ad is on-brand and effective. You have a sharp understanding of digital platforms, audience behaviours, and emerging trends, and you know how to adapt strategy for maximum ROI. In a fast-paced, collaborative environment, you thrive on testing, learning, and fine-tuning — all while keeping the KIVARI brand aesthetic front and centre.
Responsibilities include, but are not limited to:
• Plan, build, and optimise paid media campaigns across Meta, Google, YouTube, Pinterest, TikTok, and other key digital channels.
• Drive digital KPIs by monitoring performance daily and adjusting budgets for maximum impact.
• Collaborate with creative and brand teams to brief, develop, and deliver compelling ad content that aligns with KIVARI’s tone, aesthetic, and customer profile.
• Leverage audience insights and conduct A/B testing to continually refine targeting, creative, and messaging.
• Analyse and report on campaign results, translating data into clear actionable insights and strategic recommendations.
• Stay ahead of digital trends, platform innovations, and best practices, applying them to enhance campaign performance.
Qualifications:
• 3–5+ years in digital marketing, ideally in Agency for Fashion, Lifestyle or Beauty
• Proven experience scaling Meta and Google Ads
• Proficient with Klaviyo, Shopify, and GA4
• Strong understanding of full-funnel customer acquisition and retention strategies
• Excellent communication skills and a collaborative, can-do attitude
• Tertiary qualifications in marketing, communications or digital media preferred
What We Offer
• A creative, collaborative environment: Join a team that values innovation and teamwork, where your contributions will help shape the future of our brand.
• Growth opportunities: KIVARI is a rapidly growing brand, and we are committed to helping you develop your skills and progress in your career.
• Work-life balance: Regular hours working from our Freshwater office, close to the beach.
• Sustainability commitment: Play a role in shaping designs that reflect our commitment to sustainability, creating a positive impact on both our community and the environment.
• Competitive salary and benefits package including a generous clothing allowance.
How to Apply: Please submit your resume, a cover letter detailing your relevant experience to careers@kivari.com.au
We will not be engaging with recruitment agencies for this role, and we will only be considering direct applicants.
While we strive to respond to all applicants, due to the high volume of applications, only shortlisted candidates will be contacted.
This role is working in the Head Office in Freshwater, Sydney NSW.
KIVARI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.