Digital Marketing Manager
About Us: KIVARI is a Sydney-based fashion brand founded in 2014, known for the ultimate trifecta of style, strength and confidence. All of our products are designed by our talented team in Australia, crafted with sustainability in mind and materials sourced from across the world. Our timeless designs are inspired by a passion for travel and a deep connection to the ocean.
For us, community comes first, we are committed to quality always and fostering a warm environment where creativity thrives and we provide the opportunity for you to evolve with us as our brand grows across the globe.
About the Role: The Digital Marketing Manager is responsible for driving brand awareness, customer acquisition, and retention across all digital channels. This role leads the strategic planning and execution of digital campaigns, ensuring activity is data-led, commercially effective, and creatively considered. Working across paid, owned, and earned platforms, the role delivers measurable growth while maintaining a consistent, elevated KIVARI brand presence.
Reporting into the Digital team, this role collaborates closely with Marketing, Planning, Creative, Customer Experience and Operations to deliver aligned and high-impact digital execution
Key Responsibilities:
• Lead and execute the end-to-end digital marketing strategy across AU and international markets
• Drive integrated digital campaigns across paid, owned, and earned channels
• Drive performance marketing strategy across Meta, Google, Pinterest and emerging platforms, partnering closely with paid media specialist and agencies
• Lead CRM, retention, and lifecycle marketing across email and SMS, including segmentation, automation, and testing
• Brief and collaborate with Creative, Design, and Social teams to deliver high-performing digital assets
• Own digital reporting and analytics, translating performance data into actionable insights
• Collaborate cross-functionally to ensure digital activity aligns with brand, trade, and commercial priorities
Qualifications:
• 4+ years’ experience in a Digital Marketing Manager or similar role
• Strong experience across performance marketing, CRM, and ecommerce (fashion or retail preferred)
• Proven ability to manage budgets, KPIs, and commercial outcomes
• Highly analytical with strong reporting and optimisation capability
• Strategic thinker with a creative mindset
• Experience working with agencies is desirable but not essential
• Relevant qualifications in Digital Marketing or a related field highly regarded
What We Offer:
• A creative, collaborative environment: Join a team that values innovation and teamwork, where your contributions will help shape the future of our brand.
• Growth opportunities: KIVARI is a rapidly growing brand, and we are committed to helping you develop your skills and progress in your career.
• Work-life balance: Regular hours working from our Freshwater office, close to the beach.
• Sustainability commitment: Play a role in shaping designs that reflect our commitment to sustainability, creating a positive impact on both our community and the environment.
• Competitive salary and benefits package including a generous clothing allowance.
How to Apply: Ready to bring your creativity and leadership to a growing and dynamic team? Apply today by sending your resume, portfolio, and a cover letter outlining your experience and vision for our brand to careers@kivari.com.au. Please note that only shortlisted applicants will be contacted, and all applications will be treated with strict confidentiality.
Join us in shaping the future of style and sustainability at KIVARI!