Behind the Scenes of Our Spring ’26 Campaign: Marella

For Spring '26, we introduce MARELLA, a collection shaped by the feeling of arrival. Not a single destination, but the quiet familiarity of reaching somewhere that already feels known.

Shot locally at Balmoral Beach in Sydney, the campaign captures travel as feeling rather than a place. The shoreline, sun-washed stone and open water create a natural backdrop for the collection, set against fluid shapes, soft movement and artisanal detail.

MARELLA draws on the places that stay with you long after you leave. Painterly florals, delicate embroidery and floral lace recall treasures gathered on the road and kept for years. Each piece feels discovered rather than designed, familiar from the moment you put it on.

Styling was kept undone but considered. Fluid dresses, lightweight layers and soft tailoring were paired with statement jewellery, adding sculptural detail and a subtle sense of occasion. Hair and makeup remained natural and refined, allowing the prints, textures and movement of the collection to lead.