Behind The Scenes Of Our Spring '25 Campaign in Atrani, Italy.
The Voyager campaign was inspired by nostalgic memories captured in Atrani, Italy - one of the smallest, most charming villages on the Amalfi Coast. With its steep stairways, sun-bleached buildings and one quiet piazza that opens to the sea, Atrani offered the perfect backdrop.
This campaign is a reflection of our beginnings, paying homage to one of KIVARI’s first-ever shoots in Italy nearly a decade ago. It reflects how the brand has evolved while staying anchored in what has always defined us: purposeful design, movement, and a grounded connection to place.
Over three days, our team worked across Atrani’s narrow pathways, coastal cliffs and stone archways - capturing light and texture from morning through to dusk. Each look was styled simply, letting the natural textures and tones, speak for themselves. Hair and makeup stayed minimal, fresh, sun-kissed, and in harmony with the soft pastels and rich earth tones of the collection.
The days were fast-paced but purposeful. The team moved quickly between locations, capturing the energy of the town as it shifted throughout the day. Mornings were quiet and still, while afternoons brought in the local buzz - linen drying in windows, the occasional Vespa, and the smell of espresso.
Voyager is a celebration of both memory and momentum. A collection designed not just to be worn, but to be lived in - wherever your journey takes you next.