Head of Digital

 

KIVARI is an exciting and growing company inviting applications for a Head of Digital.

About Us: KIVARI is a leading contemporary Women’s wear Brand that delivers products designed with heart, personality, and Integrity. Founded in 2014, KIVARI is on track for successful growth through its journey to expand its global footprint through Retail, E-Commerce, and Wholesale channels.

About You: A dynamic and strategic leader, you excel at driving online presence, digital strategy, and technology innovations. You bring a unique combination of technical expertise, leadership skills, and creative vision.

Key Responsibilities:

· Provide digital and strategy leadership

· Develop and implement a multi-channel digital strategy to drive traffic to both the website and boutiques

· Manage all digital channels, including paid social, SEO/SEM, programmatic, and content marketing

· Manage external agencies to drive best performance in advertising 

· Collaborate with the creative team to produce engaging digital campaigns that align with brand objectives

· Monitor and optimize digital campaigns to ensure performance meets business targets and KPIs

· Drive local store traffic through digital marketing efforts, ensuring a balance between online and offline growth

· Develop and implement a CRM strategy to enhance customer retention, engagement, and acquisition

· Personalize communication using customer data through channels like email, SMS, and loyalty programs

· Build targeted marketing activities for specific customer segments to enhance repurchase rates and loyalty

· Drive the growth of customer value through CRM initiatives

· Manage the Customer Data Platform (CDP) to deliver insights for personalized customer programs

· Design and execute an end-to-end e-commerce strategy, enhancing the omnichannel experience from online to in-store

· Optimize the online shopping experience by improving website functionality, customer engagement, and conversion rates

· Introduce new features on the e-commerce platform, such as product bundles, upselling, cross-selling, and wish lists

· Ensure excellence in product presentation, including pricing, content, and imagery to boost engagement and sales

· Oversee the project lifecycle of e-commerce initiatives, from planning through implementation

· Conduct real-time reviews of all performance metrics across digital channels and e-commerce platforms

· Provide detailed reports on campaign performance, conversion rates, customer behavior, and other key metrics

· Analyze data to make recommendations for optimizing e-commerce and digital marketing strategies

· Develop and implement a comprehensive digital strategy that drives growth in online sales and brand engagement

· Collaborate with product, merchandising, and marketing teams to integrate digital strategies across all business units

Qualifications:

· 7-10 years in digital marketing, with a focus on e-commerce

· Proven ability to develop and execute digital marketing strategies that drive growth

· Strong data-driven marketing skills, with the ability to analyze and act on complex data

· History of optimizing paid media, boosting customer retention, and improving conversion rates

· Creative thinker with experience in growth hacking and delivering measurable results

· Excellent at explaining strategies to both technical and non-technical stakeholders

· Skilled in leading and mentoring digital marketing teams, promoting innovation and collaboration

What We Offer:

· An unrivalled opportunity to shape the identity of a globally recognised brand.

· Recognition for your passion, dedication, and hard work through exciting Incentives, conferences, and awards.

· A thriving team culture that fosters collaboration, innovation, and excellence.

· Competitive salary and comprehensive benefits package.

How to Apply: Ready to bring your strong drive for success to a growing and dynamic team? Apply today by sending your resume and a cover letter outlining your experience and vision for our brand to careers@kivari.com.au.

Please note that only shortlisted applicants will be contacted, and all applications will be treated with strict confidentiality.

All applications will be treated with strict confidentiality.

Join us in shaping the future of style and sustainability at KIVARI!